Rising Corporate Event Space In Los Angeles

Rising Corporate Event Venue in Los Angeles



Finding the right amount of space for your event can be tough depending on the size of your audience.  Hotel ballrooms can be too small with inadequate power and rigging capabilities and convention centers can be to large with a trade show appearance. 

This article will highlight a new venue in Downtown Los Angeles that might just be perfect for your next corporate meeting space. 

 The Intercontinental Hotel in Downtown Los Angeles is just over a year old and towers over the Los Angeles skyline.  Having multiple ballrooms and over 30 breakout rooms, this hotel was designed with corporate meetings in mind. 


 The ballroom stretches 208’ feet and can be partitioned into three smaller rooms with airwalls.  Beautiful sweeping glass chandeliers hang from the ceiling and dark wood panels line the walls.  They have designed their main ballroom with over 80 rigging points, 600 amps of 3 phase power and 18’ high ceiling.  With an modern and upscale appearance, you will not need to cover any unattractive eye sores with black drape.  The ballroom can comfortably seat upwards of 500 guests with room for audio and video entertainment.  

 In conclusion, the Intercontinental Hotel is a perfect venue for your next corporate meeting.  Goalen Group is looking forward to staging their first event in May of 2019 at this beautiful venue. 

Safety in the Workplace Video Gets Worldwide Release


Click Here To View Video

Since 2013, Boeing has made a serious re-commitment to improving workplace safety and the commitment started at the top with the Chairman’s office.

As the world’s largest aerospace company and America’s largest exporter – assembles commercial airplanes and defense products and also builds aerospace components in the United States that is a tall order. Among Boeing’s 140,000 employees in all 50 states are more than 50,000 factory employees and more than 45,000 engineers.


The goal for employee safety is clear and simple as our workplace safety program’s name: Go for Zero – One Day at a Time. The program’s aim is to achieve this goal day by day by eliminating all workplace injuries and ensuring an environment where all employees go home in the same shape as when they came to work. 


As part of the program, the Chairman’s Safety Recognition Program was also created to highlight achievements in workplace safety throughout the year. The event includes day long sessions and seminars on safety replication and a recognition dinner hosted by Chairman Dennis Muilenburg and top company executives.


With the goal of wanting to show that safety is a long-term ongoing process, we decided to include a bit of history on the company’s on-going efforts over the years. Needless to say, the story of workplace safety over the last 100 years is an interesting one.

For the original videography, we used a terrific local Seattle crew. It is crucial to use an experienced crew when shooting on a Boeing facility, especially on the production line of a multi-million dollar product. Logistics are critical for getting crew and equipment on to the facilities without disruption.


Added to that was making sure that all employees within the frame were following all safety rules. The client provided us safety experts that kept us on track. They also made sure WE didn’t break any safety rules while shooting.

We premiered the video at the recognition dinner which included projecting safety graphics on the ceiling. Today the video was released worldwide on the website.

It was great to be part of such a successful program that is helping employees live better lives and is showing that safety is good business.


And Boeing is not just promoting safety in its’ own workplace. It is reaching out to all their thousands of suppliers around the world to embrace the safety culture. 

It is just good business for everybody!


A New Generation Of Creative And A Look Back On How We Got Here


We are extremely proud to announce that we have a new President, Matthew James Goalen.

Matthew’s promotion to top spot completes our four-year succession plan and positions the company to succeed with a new generation of ideas, passion and energy. 

Matthew was born and raised in Los Angeles where he grew up around the industry and, at times, participated in his father’s projects. His own career took off when he picked up a camera and started shooting and editing video of world class blade skaters and posted the videos online. He also won an award for a documentary he shot and edited at Santa Monica High School.

He further pursued his interest at the University of Santa Cruz getting a degree in Film and Digital Media. During school breaks he interned as a video editor.

After graduating he worked in the staging business prepping gear for shows and as an LED technician. He also worked as a setup technician on live events as learned the new technologies that were changing the industry.


In 2013, Matt joined our company in a one year trial production coordinator role. Within a year, he was production manager of all projects. In 2017, he designed and produced all company projects including a floating LED ceiling.


Matthew has more than surpassed all our expectations and effective today, James Goalen will be stepping down as President and Creative Director of the company to focus on Business Strategy.

Jim founded the company in 1984 to better serve corporate clients after working with major AV productions companies in Los Angeles as a creative director. His work included a wide variety of clients including automotive, motorcycles, consumer electronics, computers, software, financial, medical, and more.

With Jim’s background in music touring and a degree in film production, the company provided design and production of live events and film. Our first project was for $1500, but we grew steadily through the first three years.




Our first big project was a 40-projector slide show that played on a black screen behind Jackson Browne’s “Lives in the Balance” Tour. 


Each slide was image was 2ft x 2ft for brightness

(video projectors were still to pretty new)


Our next big project was a dealer event in Seattle at the 5th Avenue theater for a new car manufacturer in America, Hyundai Motor. 


In 1989, we took a big step forward when we were added to the Warner Bros. and Tim Burton team to help get licensees on board for a little movie called Batman.


Working for Tim will always be a major highlight of our company!

For the next ten years, we worked for all the major studios, producers and directors to promote movies and television shows.


We worked on major hits...


and some forgettable misses....

Our work included large scale events in New York and Los Angeles as well as Europe and Asia; retail store openings; behind the scenes videos; fashion shows; whatever we could dream up. We worked with industry giants and young dreamers. It was the second golden age of Hollywood and we loved every minute of it. 

The 2000 tech crash followed by 9/11 hit our industry hard. Good companies all around us were disappearing.

Fortunately, the internet was becoming a real tool and was making it possible to re-design our business model - Lean, mean and mobile became the desired approach.


It also helped that we got these new phones with no wires attached.

And, the new millennium ushered in a new direction for us.




We secured a client who was looking to upgrade their meeting and events. Their President told me they presented themselves like a 1950’s Aerospace company. We took on the challenge and they supported us 100 percent.

We continue to work with Boeing and in those 16 years they have taken us all over the world... to air shows, to Shuttle launches, to flying us in a C-17 and more.


And they even let us dress up their new product!

Boeing taught us so much about loyalty, integrity and teamwork. It is now a big part of our culture.

We continue to have long term relationships with our suppliers and partners. And although we say this with much sadness for not having solved the problem, we have been supporting the same charity, People Assisting The Homeless (PATH) since our inception.

In 1984, it was a Macintosh with 128k of RAM, slides and some 35mm film. Today it is 8K, digital and LED’s but for us the key tools are still the same…

Ideas, passion and energy!

Our new President is loaded with all of it. Congratulations Matthew! Our company future looks so bright…. 


An Immersive Environment 11,000+ pixels wide



A Goalen Group creative goal is always to try and create environments that really immerses the audience in the event.

We recently created an immersive environment for an audience by flying LED panels overhead that was synched with content on the main screen. 


We followed that up with projections on the high ceiling of a classic old train station ceiling that were also synched to the video on the screens. 


For our next event, we wanted to do something new and different but still immersive. This is what we came up with.

First we decided on the circle as our theme shape. A circle wraps around and is inclusive of everyone inside of it. This gave us a direction for our staging look; to surround and envelop our 1200 attendees.



To do this we designed three curved LED screens that will roughly surround 180 degrees around the audience. Each screen will be the size of an 4K ultra HD screen or 3840 x 2160 pixels; twice the resolution of your HD TV.

The goal is to create a flight simulator type of environment. But, to do that most successfully, we would need to create panorama images across all three screens. That means original content that is 11,520 x 2160 pixels or images thirty times the size of your HD TV. Pretty difficult to find so we had to look at shooting original material.

Our first thought was the Red Helium 8K camera which shoots 8192 x 4320 pixels. Unfortunately, that means we would have to blow up the image another 71%. So we wanted to see if there was another solution. 


After doing further research we came across the Phase One XF IQ3 100 megapixel camera. The Phase One XF 100MP is a medium format camera with one of the highest CMOS sensor resolutions available. www.phaseone.com


The only issue is that it is a still camera not a video camera. So, could we use still images instead of video images. Would it be as impactful.

Our client is a US based but global company and the attendees are from around the US and around the world. Our concept is to focus on the winner’s contribution to the company but also to their local communities. To achieve this, our approach is to shoot iconic beauty shots of their city blended with their audio comments. So, using still images instead of video images would certainly work. 

Then we saw the time lapse video shot on the Phase One by a very talented Los Angeles photographer Joe Capra that demonstrates that the Phase One shoots excellent time lapse photography.


Using time lapse would give us incredibly dramatic city motion footage we are looking for and it would also be shown at one to one resolution with our LED screens. With each screen being approximately 20ft by 75ft wide, the audience will be surrounded by 150ft of content with quality that most people have never experienced before. At this posting, we are not sure if it has ever been done before!


Right now we are still in the beginning stages of design and testing but we are certainly excited about the approach. We will keep you posted as we plan to document the process.

Chatbots and Security


We have been looking at AI in the meeting space and a recent article got me thinking.

Although it is very exciting, I wondered about our defense and high security customers. Over the years we have gotten used to their strict security at off-site meetings. Encrypted mics, highly secure networks, special encrypted computers for content playback, crew NDA’s and more have been standard operating procedures. Of course, any new idea that needed a special app to be downloaded to an employee’s device needed to be analyzed, reviewed and approved by the IT group. 

Remarkably though, we don’t get asked to supply the same precautions with other clients. With all the news going on today about hacking, should we be looking at how safe our off-site meetings are? Should we be taking a closer look at our mobile devices that use Bluetooth security?


Stop and think…

Your meeting content usually includes the CEO or president talking about big picture strategies and competitive analysis, the CFO showing very sensitive financials, other executives presenting marketing plans, sales projections and of course, new products.   


All your most sensitive company information gathered and presented in one place...

with cameras...

with wireless...

with memory sticks...

And yet, eyes glaze over when we discuss security with some clients, meeting planners and venue personnel. Ask yourself, how easy is it to walk into your meetings?



Over the next few months we are going to be analyzing new ideas for safer meetings and events. Review some of the tools we have learned from our experience of working with high security companies so that can be more easily implemented.

One that seems very important to us is your presentation content. We have added our own protocols like an on-site secure server and dedicated scrubbed show computers, but I am curious what others are doing. Hopefully, we can get a discussion going about concerns and solutions.



With all the news about spying, hacking and ransomware, we need to more mindful than ever. Especially with first time 3rd party suppliers and brand new apps.

What are you doing?

Track and Document Your Meetings!


We always do a creative treatment at the beginning of every project or proposal. We usually present it to our clients in a PPT format and it includes creative drawings, CAD drawings, budget breakdown and a production schedule. 

Last year we found that it could also be a dynamic document that we could use to track all the elements of an event. From venue specs and pictures to banners, furniture and food, each working group can add their elements to the document. 

Using the PowerPoint format means you can add most formats to the document including videos, graphics and links to other documents and websites. 

Finally, the document is great for a “lessons learned” wrap-up with the team members and executives. It is also an invaluable archival document for other teams and future projects.

Lock Your Estimate

Our budget form includes an Estimate column and an Actual column.

We always do an estimate at the beginning of a project, but no matter how many times I say to a project manager, “Don’t change the Estimate numbers, enter your cost into the Actual column,” they want to change the estimate numbers as real cost come in. 


I think I understand why. There is a natural urge in all of us as experienced professionals to show we can do accurate estimates.

The problem is, it defeats the purpose. Prices change for various reasons, items are forgotten and memory is not the best tool in budgeting, especially if the project was the previous year.

And, Analyzing Estimate vs. Actual as a final step to any project is the only way to manage cost and insure growth going forward.


We also use budget analysis for:

- Clients to show project cost, realized cost reductions or justified over-runs

- Vendors to look for ways to reduce cost and increase quality

- Our internal team to improve future budget estimates

For our clients, this is becoming more and more important as they are working with us as partners to find ways to reduce cost.


Are you getting the speeds you pay for?

We recently did a webcast at a 5-Star hotel in Colorado. As you would expect, the cost to the client for a “hard line” Ethernet drop for us was quite expensive. In this facility it was priced at a per Mbps (Mega bytes per second) rate.

The reason for the hard line drop is that it is supposed to guarantee the speeds you pay for, which is very important when doing a webcast. An example being, when you talk to your internet provider at home, they never guarantee wireless speeds only hard line router feeds.

It is also supposed to guarantee that at 5pm when everyone is checking their emails and your graphic person is downloading video files that your speed doesn’t drop to snail mail speeds.

How do you know?

A key tool in your tool belt should be http://beta.speedtest.net/

SPEEDTEST is a free site that allows you to test the speed of whatever data provider you are linked to. There are also apps for your phone.

Just click GO!

It shows you your download speed...

and your upload speeds.

How much speed do I need?



For webcasting at full HD, we needed 15Mbps. At that speed, we got a beautiful quality streaming video. We were outputting at about 7 Mbps, and they recommend you have double the speed to be safe. 

Do you get what you pay for?

We did notice that as we got closer to 5pm, the speeds started to drop. In fact, they dropped enough that the steam started to jitter and freeze. Our back-up plan was to use our Verizon jet pack which uses our phone data service. It was running at an amazing 20MBS and we have unlimited data. 

The results, no charge to the client and a discussion with the hotel after the event.

Just think traffic school when you get on a site and “check your speed.” You pay a lot you should get what you pay for. 

MPI (We) Con Promo

We just finished the promotional video for the MPI yearly (We) Con Conference. We produced the video as a "work in kind" project to help them promote the conference in the future.

Working closely with project producer Joe Martin of BDI Events, we shot all the footage and stills over a three day schedule.

The interviews were shot using the Panasonic AF100 with Zeiss prime lenses. The Panasonic 4/3 chip allows for a nice, out of focus background look.

Stills were shot on the Panasonic GH-4 which is the same 4/3 format and can also use the Zeiss lenses.

We also augmented some b-roll footage using the Sony AX-1 4K Camera.

pic 3 (1).jpg

We were able to complete the editing in just seven working days on Adobe Premiere software.

Thanks to all the people who helped and gave us their time. Take a look...

L.E.D. Fly-over

What do you add to a great rock and roll venue when it already comes with great sound and tons of lighting instruments? How about a ceiling over the audience of LED panels?

500 people, who will be attending a corporate awards dinner, will experience an overhead floating art exhibit. The LED panels will all be synched with video modules, light show, lasers and a live opening musical performance. It will also fill the environment with animated "fractals in nature" during dinner.

Designed by Matthew Goalen, the one hundred and forty LED tiles are light weight but with an 8.9mm pitch for a fairly, high resolution image. 

Hung from five, seventy foot lengths of truss, the entire rig will be ten feet off the floor when the audience arrives for cocktails around the outside areas of the dinner tables.

To signal the start of dinner, the truss will dramatically rise to a height of twenty-four feet and reveal our stage which will begin our opening laser violin musical performance.

For the awards portion of evening, the ceiling will provide video enhancement to the Winner Modules and ALL envelopes will be checked before the start of the evening.


Supporting MPISCC with Video

The Goalen Group was on hand last week for the MPI Weekend Education Conference at the Island Hotel in Newport Beach to videotape interviews and all the elements of the three day event.

The conference is a yearly chapter gathering that focuses heavily on industry education as well as the important aspect of one-on-one networking.

The conference included motivational guest speakers that spoke to a variety of helpful topics...

Smaller Breakout sessions...

And great mixers for networking with Planners and Suppliers!

The final product will be a promotional video for MPISCC to promote the conference in the future. We will post the final video in future blogs.

Video E-Blast

The Goalen Group is once again supporting Working Wardrobes with a new series of short video e-blast to accompany their monthly newsletter. It will be a new addition to their current newsletter approach. Their newsletter is a way to update donors on the great work they are doing.

CEO and Founder Jerri Rosen was looking for a way to add a more personal touch to their monthly message. The idea of a short video seemed like a perfect approach.

Each video will be about 90 seconds in length and will feature a volunteer, an employee or a donor commenting on why they support the program. In all, ten people were interviewed to tell their story.

To shoot the interviews, we set up in the conference room at Working Wardrobes and scheduled each interview 30 minutes apart. Khinsey Vong was our WW Project Producer who did all the scheduling and organizing. She also filled in as our make-up person. Great job Khinsey!

We are going to closely follow the response to the program as we may co-opt the idea for our newsletter. Take a look at the first one...