A Goalen Group creative goal is always to try and create environments that really immerses the audience in the event.
We recently created an immersive environment for an audience by flying LED panels overhead that was synched with content on the main screen.
We followed that up with projections on the high ceiling of a classic old train station ceiling that were also synched to the video on the screens.
For our next event, we wanted to do something new and different but still immersive. This is what we came up with.
First we decided on the circle as our theme shape. A circle wraps around and is inclusive of everyone inside of it. This gave us a direction for our staging look; to surround and envelop our 1200 attendees.
To do this we designed three curved LED screens that will roughly surround 180 degrees around the audience. Each screen will be the size of an 4K ultra HD screen or 3840 x 2160 pixels; twice the resolution of your HD TV.
The goal is to create a flight simulator type of environment. But, to do that most successfully, we would need to create panorama images across all three screens. That means original content that is 11,520 x 2160 pixels or images thirty times the size of your HD TV. Pretty difficult to find so we had to look at shooting original material.
Our first thought was the Red Helium 8K camera which shoots 8192 x 4320 pixels. Unfortunately, that means we would have to blow up the image another 71%. So we wanted to see if there was another solution.
After doing further research we came across the Phase One XF IQ3 100 megapixel camera. The Phase One XF 100MP is a medium format camera with one of the highest CMOS sensor resolutions available. www.phaseone.com
The only issue is that it is a still camera not a video camera. So, could we use still images instead of video images. Would it be as impactful.
Our client is a US based but global company and the attendees are from around the US and around the world. Our concept is to focus on the winner’s contribution to the company but also to their local communities. To achieve this, our approach is to shoot iconic beauty shots of their city blended with their audio comments. So, using still images instead of video images would certainly work.
Then we saw the time lapse video shot on the Phase One by a very talented Los Angeles photographer Joe Capra that demonstrates that the Phase One shoots excellent time lapse photography.
Using time lapse would give us incredibly dramatic city motion footage we are looking for and it would also be shown at one to one resolution with our LED screens. With each screen being approximately 20ft by 75ft wide, the audience will be surrounded by 150ft of content with quality that most people have never experienced before. At this posting, we are not sure if it has ever been done before!
Right now we are still in the beginning stages of design and testing but we are certainly excited about the approach. We will keep you posted as we plan to document the process.