The Goalen Group is once again supporting Working Wardrobes with a new series of short video e-blast to accompany their monthly newsletter. It will be a new addition to their current newsletter approach. Their newsletter is a way to update donors on the great work they are doing.
CEO and Founder Jerri Rosen was looking for a way to add a more personal touch to their monthly message. The idea of a short video seemed like a perfect approach.
Each video will be about 90 seconds in length and will feature a volunteer, an employee or a donor commenting on why they support the program. In all, ten people were interviewed to tell their story.
To shoot the interviews, we set up in the conference room at Working Wardrobes and scheduled each interview 30 minutes apart. Khinsey Vong was our WW Project Producer who did all the scheduling and organizing. She also filled in as our make-up person. Great job Khinsey!
We are going to closely follow the response to the program as we may co-opt the idea for our newsletter. Take a look at the first one...